Source is a simple-to-use, self-serve analytics tool for B2B SaaS marketers that integrates the right data needed to understand customer attribution across the funnel.

By seamlessly integrating with various ad platforms and CRMs, Source provides a comprehensive view of marketing performance, ensuring marketers can make data-driven decisions to optimize their campaigns.

CRM Integration

Source integrates seamlessly with CRMs like HubSpot and Salesforce to synchronize marketing and sales funnel data. When a sales representative updates a lead's lifecycle stage in the CRM, the change is reflected in Source. Additionally, a Source tracking pixel captures first-touch attribution data, which is then added to custom fields in the CRM. This integration ensures accurate data flow and enhanced tracking of leads throughout their journey.

Source imports spend and keyword data from Ads platforms to provide comprehensive marketing insights. By pulling in spend data, Source helps calculate metrics such as Cost Per Lead, Cost Per MQL, and Cost Per SQL. Keyword data from Google Ads is also imported to understand the initial search terms that lead to ad clicks. These integrations enhance the accuracy of marketing attribution and optimize campaign performance.